Guma is focused on investing in strategic business sectors where it can add value, generate sustainable employment, create sustainable growth and yield profits for shareholders. Our philosophy is to start businesses (Greenfields) or invest, as major shareholders, in owner-managed companies where we can provide a hands-on management role and support business growth in partnership with management and fellow owners. Investment is also extended to established listed or unlisted businesses in which Guma has identified the potential to intensify success through entrepreneurial expertise and superior management skills. Adherence to good corporate governance and strong management are both factors influencing Guma’s decision to acquire 100% of a business.

Guma is able to inject proficient managers and capital into its companies. Guma’s key success factor is its insistence on complete involvement and hands on value adding and this cannot be achieved by simply hopping from one BEE deal to another. We are committed to transformation in our businesses but, to date, have never retrenched a white employee in order to employ a black person. Guma believes that business growth helps to create jobs and thus is able to offer employment to suitably qualified black staff who are in abundance. As an employer of choice, Guma is successful in attracting and retaining highly skilled staff. Guma believes that its policy to attract and retain high level quality staff members have positioned Guma as an employer of choice.

Guma is passionate about investing in sunrise (not sunset) business opportunities and its high performance management.